FTST large-scale live production
[ THE STUDIO ]CREATIVE + PRODUCTION / RIYADH / INTERNATIONAL

THESTUDIO.

International creative and production organization, with a Saudi delivery requirements experience. A 360° project delivery from the first idea to the final post-event reporting.

CREATIVE AMBITION
+ PRODUCTION REALITY
[ BUILT FOR REALITY ]

ONE THREAD.
FROM IDEA
TO LIVE.

FTST brings creative direction, production thinking and delivery culture into the same room from day one.

We are structured around a senior core rather than a fixed agency machine. The right creative, technical and operational specialists are assembled around each brief, while the leadership team keeps one continuous line of responsibility from pitch to execution.

That model lets the studio stay agile without becoming fragmented: the concept is challenged by reality early, the production remains accountable to the idea, and the final experience is judged against what was promised.

FTST ceremony production in stadium
[ OUR OPERATING PRINCIPLE ]

WE DON'T
HAND OFF
THE IDEA.

Creative and production remain connected through design development, technical coordination, rehearsals and live delivery.

[ HOW WE WORK ]

A SENIOR CORE.
PROJECT-BUILT TEAMS.

01 / LISTEN

UNDERSTAND THE REAL BRIEF.

Audience, venue, broadcast, protocol, timing, budget and operational constraints are treated as creative inputs, not obstacles discovered later.

02 / DEFINE

FIND THE CENTRAL IDEA.

We shape a clear narrative and visual system that can hold the entire experience together — from the first guest touchpoint to the final cue.

03 / ENGINEER

MAKE THE IDEA BUILDABLE.

Technical thinking enters early. Scenic, content, lighting, show control, logistics and operations develop alongside the creative rather than after it.

04 / ASSEMBLE

BUILD THE RIGHT TEAM.

FTST surrounds its senior core with the right specialists and production partners for each project, instead of applying the same structure to every brief.

05 / DELIVER

STAY UNTIL IT IS LIVE.

The studio keeps ownership through production, rehearsals and execution so the original intention survives contact with reality.

[ THE FULL EXPERIENCE LIFECYCLE ]

WHAT SITS
INSIDE THE
STUDIO.

01

Creative Direction

Concept, narrative, show language and emotional arc.

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02

Experience Design

Guest, fan and stakeholder journeys designed as one connected system.

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03

Show Design & Production

Ceremonies, live shows, staging, content and performance integrated into one live moment.

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04

Creative Technology

Interactive, digital and spatial technologies used as part of the story — never as decoration.

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05

Delivery & Operations

Project management, technical coordination, rehearsals, site operations and show delivery.

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FTST live event delivery in Saudi Arabia
[ WHERE WE OPERATE ]

RIYADH-BASED.
INTERNATIONAL
BY DESIGN.

FTST combines international creative roots with the delivery culture required for ambitious work in Saudi Arabia and the GCC. The studio is designed to connect local knowledge, international talent and specialist production partners around one accountable senior team.

RIYADHGCCINTERNATIONAL
[ THE FTST STANDARD ]

WHAT YOU SEE
IS WHAT YOU
WILL GET.

The visuals are a targeted promise.

FTST live ceremony EXPLORE ALL 15 CASE STUDIES ↗
[ START A PROJECT ]
LET’S CREATESOMETHINGTOGETHER ↗

Tell us your ideas and needs and we will get in touch with you within 24 hours.