[ THE PROJECT ]
THE
STORY.
A high-octane opening and awarding language crafted around the grit, power and regional pride of the Middle East Rally Championship.
Held along the Jeddah Corniche, the ceremonies turned the rally into a spectacle of speed, resilience and unity. The opening combined kinetic light, projection-mapped terrain, a synchronized drone show and heroic driver tributes.
The awarding ceremony became a victory ritual, framing champions as modern warriors through dynamic visuals, flame FX and cinematic recaps of the championship’s defining moments.
